Why is ethical decision-making essential in entrepreneurship and how can founders implement it?

Why is ethical decision-making essential in entrepreneurship and how can founders implement it?

• A. It is optional; implement with profit-first focus.
• B. It builds trust, legal compliance, sustainable value; implement via ethics policies, transparent reporting, stakeholder consideration.
• C. It only matters for large companies; founders should ignore ethics.
• D. It is only about avoiding lawsuits; no policies needed.

Answer: (B)