Which sequence best describes a hypothesis-driven experimentation process?

Which sequence best describes a hypothesis-driven experimentation process?

• A. Start with a testable hypothesis, run a controlled experiment, measure outcomes, decide to pivot, persevere, or pivot.
• B. Conduct experiments without a hypothesis and make decisions after end.
• C. Build a fully featured product first, then test with users.
• D. Use gut instinct to decide the next step after experiments.

Answer: (A)